Fashion Holic is a dress-up game with a theme constraint: each event — a red carpet, a runway show, a photoshoot — has a style brief, and your outfit is judged against it rather than being purely free-form.
That gives the genre a puzzle element. A great outfit for a beach shoot is the wrong answer at a gala, so the game rewards reading the brief as well as having taste.
Against the event's theme rather than on taste alone, so a look that fits the brief scores better than one that's simply attractive.
You can score poorly on an event, but the game is designed to be forgiving and there's no hard failure.
Yes — tap to choose items. Nothing to install.